Digital Marketing is a broad term that encompasses many facets of using the internet to market your business.
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media
- Video; and many more.
Some are paid for as they are used, others are free to use, but take time and effort, therefore can cost in different ways, to setup.
A well rounded digital marketing strategy should encompass all of these different areas, in varying degrees, and be coupled with smart monitoring to ensure that you are getting value for your marketing spend.